CSR & Environmental initiatives

Under SHARP business philosophy and business creed, we have in place priority action themes, which our objectives are set on. We have communicated these action themes to our stakeholders and we continue to encourage immense contribution in the preservation of the environment and participation in communal benefiting activities. Our CSR activities cut across our regional market areas, and we aim at all times, to participate actively in the community through assisting and engaging in good causes. In the past years we have participated in these activities;

Largest packaged food mosaic

On the 3rd of October 2013, 149 SMEF employees created the largest packaged food mosaic which measured 24.7 m (81 ft 0.44 in) in length, 38.6 m (126 ft 7.68 in) in width, in Dubai World Trade Center, Dubai, UAE, out of 79,300 packs of food. After completion of the record- breaking mosaic, Sharp donated all the food packages with the total value of Dh107, 480 to the UAE Red Crescent Authority. This activity was a part of the larger CSR initiative called ‘Sharp Cares’ that the company actively engages in for the region.

Clean Up UAE

Annually we participate in Clean up UAE event, a campaign organized by a renowned environmental group in UAE. Clean up UAE is one of the largest campaigns which bring responsible and enthusiastic people of different age groups, professions and nationalities together for environmental cause. The aim of the campaign is to create greater environmental awareness in an ever growing concern of waste generated in the country and help reduce UAE’s carbon footprint. We engage with the other corporates, individuals in reducing the carbon footprint by cleaning and clearing all the litter and dirt in our surroundings. The Campaign is held in every Emirate of U.A.E on different days, the objective being to clear up the unsafely dumped waste and create awareness on proper disposal of litter.