Shogo Hara

Managing Director

Sharp Middle East FZE

I would like to thank you for taking time visiting our website.

With over 100 years of history, SHARP has been in the forefront of innovation and technology. Whether it was the 'Ever-Sharp' mechanical pencil from which the company name was derived, or the commercialization of the first Japanese-made radios & televisions or a wide range of other products incorporating our state-of-the-art LCD technology, we are proud of every milestone that we have achieved. No doubt these products have contributed to the improvement in the quality of human living and advancement of the society as a whole.

Sharp Middle East FZE (SMEF) being a subsidiary of SHARP Corporation since 1998 is based in a very strategic location. Dubai being the link between East and West, it provides endless opportunities to SHARP to further contribute towards the improvement of human living and society.

Like any other region, the Middle East, Africa & CIS regions are faced with fierce competition from players from all over the world. By adhering to our basic business creed of 'Sincerity & Creativity', we are on our journey to be a 'One-of a-Kind' company that creates 21st century lifestyles with electronics technology. In this website, you can find amazing products for the consumer electronics and business solutions. Besides having a strong team within SMEF, we have established partnerships across the region ensuring a thorough network of distribution and after-sales-service for SHARP products.


Once again, I thank you for visiting our website.

Wishing you all the best.

Thank you.