Sharp announced that its exclusive Plasmacluster Air Purification Technology is proven effective against the New-type H1N1 SWINE Influenza virus (reduced by 99.9%)

Dubai, 08.11.2009

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Plasmacluster ion technology was developed by Sharp Corporation Japan, in the year 2000. Its products such as air-purifiers, ion-generators, air-conditioners and refrigerators are equipped with this technology, in which positive ions [H+] and negative ions [O2-] are released into the air simultaneously. These positive and negative ions instantly recombine on the surface of virus, bacteria, mold fungus, and allergens floating in the air. They form hydroxyl (OH) radicals, and decompose proteins on the surface of virus and other pathogens, thereby inhibiting their activity.

Joint research by Sharp and Retroscreen Virology Ltd., established by Professor John S. Oxford of the University of London, a world authority on virology, has shown that the Plasmacluster ions inhibit 99.9% of the new-type H1N1 influenza virus in stationary form, and 95% of the virus in airborne form*1.

Since year 2000, Sharp started working together with academic research organizations around the world, and has demonstrated that Plasmacluster Ion technology can reduce the activity of 28 different harmful airborne microbes, including the seasonal H1N1 strain of human influenza virus, as well as H5N1 Avian Influenza (“Bird Flu”) Virus, Corona, SARS and MRSA.

Fumio Yamaguchi, the Managing Director of Sharp Middle East, said “our mission is to contribute to the society, by providing products with plasmacluster ion technology which can help to improve the indoor-air-quality (IAQ). Especially in this region, many people are suffering from allergies and asthma due to poor indoor-air-quality. We believe that our plasmacluster ion technology, which has also been proven effective against mite allergens (the major trigger of allergic asthma), will be one of the best solutions for them”.
 
“There are many other disinfection technologies available and maybe they can inactivate the virus as well. However, Sharp’s plasmacluster ion technology is our one-of-a-kind technology in which the positive and negative ions generated are the same kind of ions as those existing in nature, which leaves the users feeling like they breathing fresh forest-like air even when inside or in indoor spaces. Nevertheless, its safeness has been proven with international standard*2, making it an ideal solution for home users” said Kumar Ravinder, Senior Product Manager of Sharp Middle East.

Sharp is Japan’s No.1, and one of the leading air purifier brands in UAE. It has a wide range of air purifiers suitable for room sizes ranging from 20 to 48 square meters, as well as High Density Plasmacluster ion generators for household and commercial applications.

Not only on its own products, Plasmacluster ion technology is also adopted by other industries such as vehicles and elevators. The total sales of products equipped with Sharp’s Plasmacluster ion technology has reached 20 million units worldwide.